iPhone 4 press conference on Friday: antenna nonsense to be silenced?

Apple is holding an invite-only press conference on Friday which it says is related to iPhone 4. The move comes after weeks during which Apple has mostly remained quiet (perhaps too quiet) while geek tech journalists have libeled the living the snot out of the iPhone 4 over supposed antenna issues. Apple has not said what the event will consist of beyond the mere fact that it’s about iPhone 4, but one way or another Apple is likely looking to retake control of the dialog regarding the product. Even though the iPhone 4 continues to be the most successful product launch in Apple history according to the sales numbers (dwarfing iPad sales, for instance), an increasing number of potential iPhone 4 buyers have been worked up into a panic over the continual nonsense being published about the iPhone 4 antenna – and it’s now imperative that Apple find a way to drown the lies before they become accepted as the truth.

The choice of Friday for the event is curious, as Apple nearly always holds its press events on Tuesday or Wednesday, widely considered the most ideal days for the maximum amount of exposure. It could be that after the comical-if-it-weren’t-libel actions of Consumer Reports this week, in which the publication simultaneously claimed the iPhone 4 to be their top rated phone and yet completely unrecommendable, Apple feels that it needs to make a statement before this week is over. Thanks to Jim Dalrymple at Look Insight and @JinDenver on Twitter for the heads up.