Ping, new Apple social network in iTunes 10: it’s not Facebook or Twitter

Apple has introduced its own social network named Ping. (No, not Bing). The network is built into the new iTunes 10 software, which is aimed at encouraging socialization of music and content. Apple CEO Steve Jobs has made it clear that Ping is neither Twitter nor Facebook, however his demonstration of a Lady GaGa-themed page shows that Ping does integrate Twitter. Jobs referred to Ping as being for “social music discovery” – with the ability to follow artists and friends. “You can get as private or as public as you want,” Jobs says of building your own Ping social network. Jobs is also apparently a fan of Paramore.

A half-dressed Lady GaGa appeared via pre-recorded video from the studio to talk about Ping.

Jobs also announced that iTunes digital music sales will surpass total sales of CDs in the United States in 2011.