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Adobe employee calls journalist “twerp” for criticizing Flash

June 11, 2010   by  

Adobe may have a problem on its hands beyond the fact that public opinion is turning against its Flash technology faster than you can say “FarmVille iPad app.” John Dowdell, who identifies himself as an Adobe employee and blogs on adobe.com has taken to using his Twitter account @jdowdell to publicly attack journalists who don’t have positive things to say about his company’s Flash technology. After the publication MacDailyNews criticized ESPN.com for using Flash, Dowdell publicly referred to the MacDailyNews writer as a “twerp” and “dumb” in the same sentence. In fact we here at Beatweek were only made aware of it after Mr. Dowdell also subsequently publicly lashed out at us after we referred to Adobe’s Flash as being ancient (Mr Dowdell also publicly insinuated that Beatweek has some kind of hidden monetary or compensational relationship with Apple, which for the record, we do not). While we’ve been called far worse and we fully respect the right of individuals to calls us by whatever ugly names they wish via their own Twitter accounts, we find it disturbing that Adobe’s obsession with propping up Flash has now extended to its employees publicly attacking journalists. It’s not immediately clear whether the Twitter account is considered an Adobe account or whether employee was speaking on behalf of Adobe, as his Twitter account does link to his blog at adobe.com but uses the employee’s own name for a Twitter username.

Again, we’re not looking to get the specific employee in trouble. But that Adobe’s employees would sink to such depths as Flash continues to circle the bowl is endemic of Adobe’s seeming disturbing desire to bet the entire company on Flash as somehow being the future.

Just in case the employee removes the tweet and then claims it never existed, here you go:

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You're not going to get Dowdell or Lee Brimlow ("Screw you Apple") in any trouble. In fact, after Adobe lays off a few more of their onshore old guard I'm sure these Yahoos will be getting bonuses.Adobe (and other companies that have lost their technical depth via layoff / offshoring) have nothing. Other than empty PR mantras put forth by on their corporate blogs.I don't care what this idiot Dowdell says, or what their PR flack says. If your blog or your identity comes from a corp domain, YOU ARE THE VOICE OF THE COMPANY.That's how it's always been, and why Apple and Microsoft at least have some control of their messaging.Obviously at Adobe they do not.

I can't prove it, but I think it goes beyond the public examples you've cited. Look at sites like Appleinsider. Whenever they run an article criticizing anything about Flash or giving any news about people moving away from Flash, you get a whole host of people signing up who have never posted there before and who spew an unending list of bile against Apple while praising Flash. It shows every sign of being a well-orchestrated effort to flood sites with pro-Flash posts.

Just wait until they start showing up at your home with baseball bats. You WILL take Flash and LIKE IT, OR ELSE!!!

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