Comedy of errors: NBC renews Chuck for embarrassing reason
May 17, 2010 by Beatweek
Good news, fans of Chuck: NBC is bringing your favorite sitcom back for another season. Here’s the less encouraging news: the show was only renewed because the network says it “can’t change every hour of the schedule at once.” Wow. Has any TV show ever been given a more tepid green light by its network than NBC just did with Chuck, which is only getting a fourth season because the network claims it was too busy canceling other shows like Law & Order and Heroes and trying to find their replacements to find time to do anything about it?
The network’s “you’re not currently worth the ammo required to kill you” approach toward Chuck is, at the least, a refreshingly honest admission from NBC, a network that’s become so deeply mired in flawdom (we had to create that word just for the situation) that it’s managed to get most of the television headlines so far in 2010 despite being the fourth place network, simply because it’s had that many things go horribly, horribly wrong. Regardless of which side viewers took in the Leno-Conan debacle, they nearly all agreed that NBC handled the whole thing stupidly. And now the network thinks that the best way to get fans of Law & Order to tune in for the new “Law & Order Los Angeles” spinoff is to cancel Law & Order. Things have gotten so bad for the network that while no one is quite sure how the once-heralded Heroes managed to become completely unraveled so quickly, viewers are bound to simply blame NBC out of habit.
And now NBC’s execs have come up with the bright idea of trying to increase the size of Chuck’s audience by telling the whole wide world that the show is only still on the air because they wanted to cancel it but literally couldn’t come up with anything else to replace it with. That sounds like a great strategy for getting the show’s current audience to stick around next season while motivating others to start tuning in. Here’s another good one: NBC says it thinks taking Parks & Recreation off the air for half a season will cause the show to gain momentum. And the network thinks new show “Undercovers” will do well because the competition in its time slot isn’t any good either. The scary part? Those aren’t sarcastic jokes on our part. That’s what the network actually said about those shows.
Perhaps NBC should instead launch a sitcom starring its own executives; clearly they’ve got the material for it. In any case, good luck, Chuck.



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