Adobe erases 0.01% of iPhone userbase in Flash revenge ploy
May 1, 2010 by Beatweek
Those wondering how Adobe plans to fight back now that Apple has not only banned the company’s ancient Flash technology from the iPhone and iPad, but also publicly embarrassed Adobe this week with a public opus from Steve Jobs in which he explains paragraph by painful paragraph why Flash should never have rightly survived the geocities era, now have their answer: Adobe’s secret to revenge against Apple will come in the form of costing Apple about eight thousand iPhone sales.
That’s right, Adobe intends to cripple the entire iPhone platform, which at last count includes more than fifty million units sold, by denying iPhones to its own employees. Instead, Adobe’s team will be forced to use Google’s open source Android platform, the mobile equivalent of Linux, for their daily mobile phone usage. Is it because Adobe still plans to bankrupt itself by putting all its chips down on a Flash battle it can’t win, and therefore wants to ensure that its employees each have a phone that can run Flash – even if it’s a phone that doesn’t allow for much else to be accomplished beyond the usual geek wanking associated with the Android platform? Or are Adobe’s higher ups so pissed at Steve Jobs over his “Thoughts on Flash” that they’re now looking to throw any dagger at Apple they can, even if it includes something as non-impactfully symbolic as disallowing its own employees from having iPhones?
Frankly, with Flash being obviously done for (you’ve known that for the better part of a decade if you’ve been paying attention), the whole “why isn’t there Flash on my iPad?” story is growing a little boring. The more interesting question at this point might be more along the following: once Adobe is finished inexplicably ruining itself by betting its future on Flash, which technology company is going to end up with the company’s legitimate Creative Suite properties like Photoshop and Illustrator?



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Comments
Completely biased reporting...If flash was done, then that would mean, by extension, pretty much most of the internet is too...I (and most intelligent people for that matter) seriously doubt Adobe having it's employees use Android based phones is "to cripple the entire iPhone platform. It stands to reason that the move is to showcase to everyone that flash will work on mobile devices...Not sure about "geek wanking" in reference to Android, but one may assume it's a lame attempt at trivializing what Android mobile devices can do. Not sure if that's wise, considering the iPhone 3gs can't do what lower tiered older model mobile devices have been able to do...As "ancient" as flash may be, it's telling that it's supposed successor can't come close to it in terms of interactive web design as well as being easy to develop for/under. And since no one can predict the future, it is premature to say what IS going to happen with html5, flash, or any other web related technology. We all will have to wait and see, including the writer of the completely biased, unobjective piece I'm responding too...Oh, and all fanboys of any tech or platform can eat a dick.
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LikeThe original article cited DID NOT SAY that Adobe was denying iPhones to its employees. It said Adobe was GIVING FREE ANDROID PHONES to its employees. Big difference. But I guess an accurate story here wouldn't allow you guys to get your jollies.Look it up:http://news.cnet.com/8301-1035_3-20003922-94.html
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LikeMy compliments to the hundreds of thousands of developers who are currently creating software for the iPod, iPhone, and the iPad without ever using Flash. With over 4 billion downloads of your products, it seems that the buying public is voicing their opinion about the need (or lack thereof) for Flash in a mobile environment.And my compliments to the hundreds of thousands of developers who are currently creating software in the Flash environment and are, it seems, more than willing to forgo a market of 100 million users instead of rising to the call of learning how to properly develop an application for Apple's products. My friends, you have stones of steel and more power to you. I know I would have a difficult time walking away from that size of a market (and one that is growing every quarter). But these diehard individualists, these buggy-whip manufacturers in a time of automobile supremacy, these Greyhound Bus travelers in a time of wide-bodies super jet, these mavericks are toeing the line and sticking to their principles of holding high the flame of antiquity and proclaiming loudly, "WE WILL NOT CHANGE. THEY REST OF YOU CAN TAKE A FLYING LEAP!"
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LikeMy compliments to the hundreds of thousands of developers who are currently creating software for the iPod, iPhone, and the iPad without ever using Flash. With over 4 billion downloads of your products, it seems that the buying public is voicing their opinion about the need (or lack thereof) for Flash in a mobile environment.And my compliments to the hundreds of thousands of developers who are currently creating software in the Flash environment and are, it seems, more than willing to forgo a market of 100 million users instead of rising to the call of learning how to properly develop an application for Apple's products. My friends, you have stones of steel and more power to you. I know I would have a difficult time walking away from that size of a market (and one that is growing every quarter). But these diehard individualists, these buggy-whip manufacturers in a time of automobile supremacy, these Greyhound Bus travelers in a time of wide-bodies super jet, these mavericks are toeing the line and sticking to their principles of holding high the flame of antiquity and proclaiming loudly, "WE WILL NOT CHANGE. THEY REST OF YOU CAN TAKE A FLYING LEAP!"
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LikeI find it interesting that Adobe is bemoaning the fact that they have to play by Apple's rules if they want to sell their products in Apple's store.Years ago Adobe made a poor business decision - writing off Apple as dead and moving their focus to the Windows platform - and they're making another one now. It is, however, reassuring that Adobe and it's cadre of Flash programmers can afford to walk away from 100 million potential customers. Only time will tell if that decision is the correct one.Daring Fireball says: Whether you agree with Apple’s steadfast refusal to allow Flash on its mobile devices, the lack of Flash doesn’t appear to be hurting Apple device sales. Even without Flash support, Apple recently reported it has sold a total of 50 million iPhones and in only a few days, 500,000 iPads, not to mention a vast number of iPod touch devices (about 85 million). Some consumers do refuse to buy a Flash-less Apple device, but I’d wager that they’re in the minority.Number of iPhones with Flash Player: 0.Number of competing phones with Flash Player: 0.We keep hearing that the second number is going to change. If and when it does, we’ll see whether it’s a competitive problem for the iPhone and iPad.
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LikeCompletely biased reporting...If flash was done, then that would mean, by extension, pretty much most of the internet is too...I (and most intelligent people for that matter) seriously doubt Adobe having it's employees use Android based phones is "to cripple the entire iPhone platform. It stands to reason that the move is to showcase to everyone that flash will work on mobile devices...Not sure about "geek wanking" in reference to Android, but one may assume it's a lame attempt at trivializing what Android mobile devices can do. Not sure if that's wise, considering the iPhone 3gs can't do what lower tiered older model mobile devices have been able to do...As "ancient" as flash may be, it's telling that it's supposed successor can't come close to it in terms of interactive web design as well as being easy to develop for/under. And since no one can predict the future, it is premature to say what IS going to happen with html5, flash, or any other web related technology. We all will have to wait and see, including the writer of the completely biased, unobjective piece I'm responding too...Oh, and all fanboys of any tech or platform can eat a dick.HelSpon
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Like"After numerous delays with its release, the JooJoo finally came out around the same time as the iPad. That was their first mistake. Next they were called out by Adobe for using a beta version of Flash for their production JooJoo tablets. Adobe actually went on further to recommend customers to avoid the tablet altogether and buy from other brands."Oops. No flash for Joojoo either....!!
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LikeThe difference between Adobe banning iPhones and Apple banning Flash is that the latter never happened.Adobe has never delivered a version of Flash for the iPhone, so it's interesting to see their spin blaming it on Apple. I guess it's Apple's fault that they didn't wave a magic wand and make an iPhone version of Flash magically appear.I guess Adobe took the 'magical' part too seriously.
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LikeI'm sorry to inform the Flash Haters that the iPad will not see a bright future like the iPhone. Just wait for the other "Pads" to come out supporting Flash. Flash will not die (Steve Jobs needs to) This is a geek battle...the average user doesn't care about what technology is better, they will just wonder why so much content is missing form their iPads (compared with an HP Slate user for ex.) and they will make the switch. Apple user base are its diehard fans who would use an Apple product even if didn't support the web as a whole...Apple is a niche, they will never take over the masses. And that is fine, they are unique and different, but wrong on Flash.Flash is cool, usable, beautiful, expressive and light. No other web technology can even come close right now. Maybe in 5-10 years, we'll see.
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Like"Steve Jobs needs to" die?!? Please keep it classy, Robert. Also, there is no such thing as an "HP Slate".
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LikeThere is also no such thing as HTML5.
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LikeThat would be a revelation to the millions of people currently using it.
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Likemaybe you are just blind
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LikeIan Hickson, editor of the HTML5 specification, expects the specification to reach the W3C Candidate Recommendation stage during 2012, and W3C Recommendation in the year 2022 or later.
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LikeWhat? They're using Monks with feather pens to write it? Someone get these people computers!
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Likefrom html5 doctor site:"2022, or when will HTML 5 be ready?Aside from being the year Queen Elizabeth II will celebrate her Platinum Jubilee, assuming she’s still kicking around, 2022 is the year that’s been inappropriate linked with HTML 5 in the minds of a lot of our community.I understand why someone might think that, but it’s wrong. 2022 was misinterpreted as the year HTML 5 would be ready. That’s wrong. HTML 5 is ready today.In an interview by Tech Republic, for a techie audience, Ian Hickson, the editor of the HTML 5 working draft, was asked to give a timeline of the HTML 5 recommendation.One date should have come out of that interview, but another, much further away did instead: 2022 – the date of the final proposed recommendation, which actually translates to:require at least two browsers to completely pass [HTML 5 test suites]Let’s put this in context of another spec that has taken a very long time: CSS 2.1.CSS 2.1 is CSS that I’m certain you’re familiar with. I’m certain you use it day to day without any thought as to whether it’s a completed spec.It’s been in development for over 10 years, and it’s only just become a candidate recommendation (23rd April 2009).That said, it doesn’t have two browsers completely supporting it. Only Internet Explorer 8 supports the full CSS 2.1 spec.Did that stop you from using CSS 2.1? I suspect not. Will that stop us from using HTML 5? It certainly shouldn’t. HTML 5 is available and ready to be used today."
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LikeAlso, there is no such thing as the real world, master Po.
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LikeIf you believe HTML5 is ready, try running the following link on an iPhone and in IE8http://www.cs.helsinki.fi/u/ilmarihe/canvas_ani...... FireFox, it takesabout 2:43 on the iPhone it takes 11:57 and drains six percent of the battery and does not render well in landscape (just to width so the animation is too high to see fully).Jobs seems to be concentrating on the video tag (which also has it's issues since H.264 cannot be put on FireFox since it must be licensed). Yes, one tag is supported well. Jobs is trying to kill Flash which is used for a heck of a lot more than just video. He's trying to kill it on all platforms, not just phones.There are 80 million Farmville users alone. Farmville isn't designed to be played on a phone, so do you think they will be re-writing it because of Jobs?HTML5 will be supported in IE9. Show me the link where users of IE can download it.With user adoption rates for browsers, how long, in the real world, do you think it will take for 98% of users will be using a FULLY HTML5 compliant browser?My point is that HTML5 is not ready at this time.
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Like"Just wait for the other "Pads" to come out supporting Flash."That's what Apple is counting on. Unless Adobe can get the hardware manufacturers and graphics card makers to support Flash in hardware, the "other Pads" are going to be dead slow compared to the iPad.
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LikeShow us one mobile device running full blown Flash.How long can you wait?Apple moves on. Adobe tries to protect it's turf.I'll bet that you still use floppies.
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LikeJooJoo! JooJoo!
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LikeMicrosoft just killed its Courier and HP has killed its slate. What other "Pads" are you referring to? Oh yeah, those in Vaporware. Yep, those other "Pads" will have viruses, crash, run slow, not be updated from Adobe, have slow OSes, etc. The iPad haters (who are probably Adobe employees and maybe Google employees) are the dinosaurs.
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LikeJooJoo will kill the iPad. Once it gets up to 100 units sold, it will be all downhill from there.
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LikeDon't wish death on Jobs, miserable assholes have a right to life too.
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LikeI think you're right, lol
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LikeFanboy.
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LikeWhat retarded 12 year old monkey slapped this garbage together? You say Adobe is dead since it's not being allowed into prince Job's product? Since Adobe is only flash.... right? That'd be like me saying that beatweek is going to go bankrupt over this iPhone fanboy article.
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LikeBack when man first created the automobile Adobewas there saying "horses are installed in 99% of the barns".They were on every corner selling CS5 (Corn & Straw 5 Bucks [$1300 after inflation]) As prime makers of buggy whips they decried that horses will always be relevant Cars will never work.100 years later Adobe is still flogging dead horses for a living.They will join "RealVideo" and "IE6" soon.
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LikeThe real debate at this point is not so much whether Flash videos are available on iphones/ipads or not. I am sure adobe will probably adopt the new video standard at some point also.The real debate is why products developed using cross platform dev tools are AUTOMATICALLY banned from iphones/ipads. The apple argument is weak here. Why not ban software that provide a bad experience instead being driven off a particular platform. I've seen many iphone/ipad apps that are already sold and the GUI isn't something that CS5 could not deliver.
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LikeAccording to Jobs, cross platform tools drive the application to the lowest common denominator of OS features, diluting the excellence and polluting the user experience. It may be years or never before the app provider catches up to OS innovation. Jobs faults Adobe in particular for this behavior. Sounds reasonable to me. Let the market decide.
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LikeAwesome link bait, Beatweek. I bet you still use that "ancient technology" called an automobile too, right? Well Steve doesn't want you to use XXX brand gas in it. It will totally destroy your "user experience", plus your car Apple car runs faster with Apple gas. But the average, unsophisticated consumer, who is addicted to Farmville, might not know that. So rather than let you risk ruining a perfectly good engine by running it with the gas of your choosing which could make it run slower, allow you to go racing or even crash (!), Jobs has forbidden it.Right.I can think of a couple other ancient technologies you're not using: HTML, CSS, XML. Yahoo.Oh wait, there's their button right there above these comment. By giving their developers Android phones, Adobe has pulled an Oprah and given them the equivalent of a "free car". Guess what? Everyone loves a free car. And when some very smart people see that their is an equivalent to what many of them may have assumed was a superior platform (iPxx), that the revenue model basically works the same way and that this new platform is experiencing double-digit growth world-wide, they are going to make some very easy choices. They are going to do what is in their own best interest. And when these very smart people realize they can use the tools that they already know--that they indeed themselves make--to develop for it, I'm sure there will be some, as you so elegantly put it, "geek wanking". By deciding to take on Adobe, HTC and therefore by proxy Android and Google, Apple has opened up the equivalent of a multi-front war in China. That's a war even the great Steve can't win.
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LikeAncient Flash technology? You really should try researching your material before publishing such a strong opinion. To say that the soon to be released 10.1 player (that Jobs is so afraid of) is ancient is like saying OS X is ancient because of its (1984) Mac OS heritage. Flash 10.1 is an advanced VG scripting engine that runs a compliant version of most recent Javascript standard. It has been integrated directly into the new chips of almost every mobile chip maker. There are good tactical reasons for Jobs to spread misinformation. If the new Flash 10.1 player is so bad, why are Google, RIM, Nokia, Palm, etc. integrating it directly into their mobile products? It's a little premature to call this one until after the 10.1 player debuts in Q3 2010.
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LikeDie-hard Flash arguments sound a lot like the ones used for every other dying technology... People try to hold onto all kinds of things... I remember people who thought they couldn't live without DOS, and people jeering at Apple for launching the iMac without a floppy disk drive...As Jobs pointed out ( http://www.apple.com/hotnews/thoughts-on-flash/ ): "Flash was created during the PC era – for PCs and mice... the mobile era is about low power devices, touch interfaces and open web standards – all areas where Flash falls short."The computing world is at the brink of a huge paradigm shift. It's untethered, mobile and increasingly about touch. And it's just beginning. People still living with the "PC-era" mindset (mouse and roll-over) don't get it, but once again Steve Jobs has shown that he has the vision and the foresight to call it like it is. So go ahead, cling to your buggy, battery draining Flash--but enjoy it while it lasts, because despite its apparent ubiquity and importance today, its days are numbered...
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LikeThere are two parts to this discussion. One focuses on the format, the deliverer. The other is content delivered. The first discussion is like not wanting to eat the food on your plate because you dislike the plate it is on, while the second might be more important if you are hungry.People focusing on the technology will be groaning when they see this, but I am watching for the day that all the human knowledge stored in "obsolete" code (Commodore 64, TRS-80, Amiga, HyperCard, Apple IIe etc. etc. etc) is given new life because somebody puts the operating systems in the "cloud."
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LikeGetting rid of flash off the internet is a great thing, and I can't wait. First Apple will lead, and Microsoft will follow, as it has been for the past 10 years. Its unfortunate in that being a leader, and not following, by human nature so many feel the need to criticise.
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Likemicrosoft has followed. the new IE will not support flash i heard
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LikeClosed platform = iSuck. No thanks Steve. AOL once reigned supreme, Apple acts just like they did, catering to the uninformed masses while charging more for everything, charging for things that should be free by walling off their system to prevent the free alternatives. Just as the opening up of the internet gradually reduced AOL to a mere shell of its former self, the iRipuoff base will surely decline as consumers begin to realize the open nature and much better value in other platforms. Apple's false shtick that their products are more reliable is a lie and has absolutely no basis in fact. Having used Apple and PC products for 20 years, I have happily gone pc all the way with no regrets.
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LikeYes, some people just can't give up the joys of Registry repair.
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LikeMy pcs run just fine without headaches. Registry repair is not an issue for me as it is automated and I don't even notice it. Sorry bub, the myth that Apples work and pcs don't is nothing more than a big lie separating suckers from their money.
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LikeOh so you're the one.
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LikeWhere were you when Microsoft ran their switcher campaign and could't find anyone so they made someone up?
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LikeBoy, you are so smart.
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LikeAndroid > iPhone
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LikeThis article is under "Industry News" heading.... How come opinions are categorized under news... since anybody can decipher that this is an opinion.... that too a biased one.... it seems the author perceives that the only phone that is worth using is iPhone and not any other, including Android that is currently being perceived as a serious threat for the "only usable" iPhone. And Mr. Shrikanth is right about the irony. Moreover, these are strategic decisions taken either by Apple or any other company for their own good.... It is Job's way of emphasizing their moto of "user experience" that is important to Apple. But as the same time, their business survival also is... Let us see how the whole drama plays....
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Likewww content based on 100% open standards allows for and drives the development of diverse hardware/os platforms even(closed ones) with definite points of distinction.look around at the pc market, pull off the logos and and everybody has basically the same machine and user experience
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LikeMr. Steve the epitome of Closed software complaining about the closed nature of Adobe! what an irony.
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LikeSIgh. Apple is a HARDWARE company. They make almost no money (comparatively) on their software. What part of this don't people understand? Adobe has been ripping off their user base for years because, until now, there hasn't been good alternative to their overpriced products. And Flash needs to die, just like COBOL, PERL, HyperCard (Apple product), and HD DVD.
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LikeSrikanth, how could you claim that Apple is closed vs. Adobe. Apple and Adobe jointly developed the software to make pdfs. Ever since I have owned a Mac, Apple has given me the software to make and read pdfs for free. Adobe on the other hand has always given away Acrobat Reader and expected people to pay additional for the software to make pdfs. Maybe you could make the argument that Apple is starting to behave like Adobe (or Microsoft for that matter), but the way I see it, by pushing people away from that virus vector Flash, Apple is leading technology development to more secure platforms. Adobe's real issue here is that they do not want to give up their cash cow. Innovation costs money and involves risk; milking the cash cow does not....at least not until innovation (or Apple) makes your cash cow obsolete.
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LikeBy definition Windows is a closed platform. Besides, the iPhone being closed doesn't prevent the web from being open, Flash does, since Flash is closed. The iPhone and iPad are not web standards, Flash is and it's closed. See the difference?If you don't like Apple's closed system you can buy something else. If you don't like Flashes closed system dominating the web, you can't find another web.
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LikeExcuse me? Apple is the power behind Webkit, the framework that many Mac, Windows, Linux and UNIX web browsers run on, not to mention Google Chrome and the new Blackberry OS 6 browser. Apple is pushing HTML, CSS and Javascript, while Adobe is pushing a proprietary plug-in that protects Adobe's hegemony in online animation and video streaming. Ditto for H.264 which is way more open than FLV.So excuse us if we find your comment the irony for attacking the more open company while protecting the more closed one.
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