U2′s Bono promoting World Cup soccer ahead of tour

In between promoting U2′s latest album No Line On The Horizon and his various charitable efforts around the world, lead singer Bono has found the time to provide the voice over for a television advertisement for the upcoming World Cup Soccer (an ad which ran continuously during this weekend’s NFL Draft, leading one to wonder whether perhaps ESPN had gotten the two kinds of “football” confused). Set to the backdrop of current U2 Magnificent, Bono begins the ad with “It’s not about politics or religion or the economy…” and continues on from there.

The 2010 World Cup will take place in South Africa, running from June 11th through July 11th – right around the time that fans of “American football” will be wishing their 2010 season would hurry up and begin. U2 is gearing up for May’s release of Artificial Horizon before touring the U.S. on its “U2 360″ tour beginning June 3rd in Salt Lake City, then heading overseas in August.