Conan O’Brien descends on Twitter

March 4, 2010 by Bill Palmer

Conan O’Brien may no longer have a late night talk show, but he does finally have a Twitter account – along with half a million followers, a beard, and a monkey. After having posted only eight tweets in the week since his account launched, several of which have mockingly complained of how difficult it is to be funny on Twitter or how bored he is without a show to host, he posted a photo of “Team Conan” which suggests that no fewer than fourteen assistants are hard are work helping him with his tweets.

Coincidentally (or not), Jay Leno reassumed hosting duties for the Tonight Show on NBC this week. This poses several questions: Can Conan effectively use Twitter as a medium for keeping his fans engaged while they wait for his return to late night television on another network? If Conan has so many fans on Twitter, how come so few of them tuned in for his Tonight Show run? Will Jay Leno ever come up with a punchline that most viewers won’t have already figured out in their heads before he delivers it? Will Conan pick up the pace of his current one-tweet-every-other-day regimen? How long is he going to stick with that beard? And seriously, a monkey?

@ConanOBrien on Twitter

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Filed Under: Industry News
Tagged: Conan O'Brien, Jay Leno, Tonight Show, Tweet, Twitpic, Twitter

About Bill Palmer

Bill Palmer is Editor in Chief of Beatweek Magazine. His editorial contributions include interviews with musicians and iPhone industry coverage.

Comments

sdmack

Conan's fans are younger (well, not all. I'm in my fifties). Let's just say they're more tuned in to technology and are comfortable with it. A lot of them watched Conan on Hulu. There are no ratings numbers for those people. Nielsens don't measure those things. The end result? No one knows how many people were actually watching Conan (less likely that anyone watches Leno on their computer. That's not his crowd). But, I'm sure it was more than the ratings indicated.
dmach27

Not entirely true, Conan writes his own tweets, at least according to a Conan staffer:

“Conan thought it’d be funny to include everyone in today’s tweet, and before you ask… No that’s not really how many people it takes to really write his tweets, sugarsnap. He writes his own, of course!”

Source: http://aaronbleyaert.tumblr.com/post/423855107
KayCoco

Conan wasn't forgotten, in case YOU've forgotten, it took Jay Leno more than 7 months to gain fans when he did his first Tonight Show. No one would ever thought Conan was going to be ousted that fast. But anyway, what's been done.. has been done. Can't turn back time now, and if Jay Leno is regaining fans.. Well DOH! ( you know what I mean).
I used to be a Jay Leno fan, mind you, but since this whole ordeal, knowing he grudgingly gave his seat to Conan then taking it back from him when he's supposed to be retiring..Sorry… No pity nor sympathy for that guy.
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