Black Eyed Peas interview

“We are everywhere,” jokes Taboo in reference to the fact that he’s on the phone with me just minutes after his Black Eyed Peas have finished performing on back-to-back television shows on the same morning. But the hip hop quartet does in fact seem to be everywhere these days, having recently pulled off the rare feat of scoring the #1 album and #1 single on both the iTunes and Billboard charts.

When you’ve having one of these crazy days like the one you’ve having, with performances and interviews all over town, do you enjoy those days and feed off of it or does it wear you down?

As soon as we hit the stage and we see all the peabodies coming out and supporting the Peas, it brings us to life whether we got three hours of sleep or whether we’ve had eight hours of sleep, the fact is that we are performers and we love to be amongst the peers and the people who support the Peas. So we’re excited. We’re happy to be back together as a foursome. We all did individual projects, but now to be doing the Black Eyed Peas experience for the next three years or whatever it is, it’s going to be amazing.

You went four years in between album releases this time, as opposed to sometimes only a year apart in the past. How is it different when you come back together and it’s been that long since you’ve worked on an album together?

Within the time period that Fergie did The Duchess, and will.i.am did Yes We Can and Songs About Girls, and I did Street Fighter, and Apl did Subject: I Love You, we’ve always been involved in each project. We were on Fergie’s record on the song called Hands Up, and then we were involved with the Yes We Can campaign because we were doing the Democratic National Convention, so we’ve always been in each other’s lives, and it was a natural progression for us to be back into the studio because it was like we never left.

On the day that The E.N.D. debuted at number one in iTunes, you also had the number one and number two singles in iTunes. We all knew the album would do well, but did you imagine you’d have that kind of chart dominance right out of the gate?

We were just excited to be back in the public eye as a foursome, because we all want to share the Black Eyed Pea experience around the world, but to have such a great appreciation here in the States, which we’ve never really had that kind of reception, we’ve always went overseas and built a foundation on creating an international movement.

And now to have Boom Boom Pow come out straight out of the gate, it dominated everything, and we didn’t expect it to be so humungous. And now we have I Gotta Feeling. So it’s good to be home and have that love and appreciation from our own people here in the States.

We know this isn’t your last album. Is there any symbolism in putting the phrase “The End” in the same of your album?

“The E.N.D.” is the end of an era as far as conventional ways of selling music. Before, here in the States we used to have Sam Goody and Virgin Megastore and Tower Records. We don’t have that no more. So the days of going to get a tangible CD and having that in your hand, now you go to Best Buy and Target to get those type of CDs. And now everything is online. You have iTunes and all these different programs on the internet that will take you into a different way of looking at promoting your record, and how to get your record out there. It’s not just about having a CD no more, it’s also about creating components on the internet or on our site dipdive.com so that we’re not just giving people the CD, we’re actually creating opportunities for people to remix songs and to upload different ideas and content.

It’s also the end of the rumors and misconceptions that the Black Eyed Peas were breaking up, or that we’d broken up, because we’d done solo individual projects. It’s also the end of, possibly, this is the last physical CD for any group, let alone a Black Eyed Peas CD. Because four years from now, we don’t know what it could be.

So you think it’s realistic that your next release in 2013 could be just iTunes and MP3? Do you think all of your fans will be willing to go digital by then?

It’s one thing to just have a CD and need to live with that CD, but what if you were able to take those fifteen songs, and then you got ten songs the next month that you couldn’t have on the CD? And then we just keep on giving you new material and keeping it fresh and reinventing the song. Like with Boom Boom Pow, the Boom Boom Pow Invasion had about five different remixes off the same song.

It’s not too often you see a band like yours that has all four members taking turns on lead vocals. When you’re in the studio, is that a democratic process where you say “you take this part, I’ll take that part”?

It all depends. For example there’s a song called Rockin To The Beat on our new album, and it’s only “Rockin to the beat,” that’s all it says at the beginning, and then there’s only my verse. So I wrote that verse, and Will was “we gotta keep this like this, no more verses, just you rock this song and we’ll just have this hook at the beginning and let the music play.”

And then you have other songs like Out Of My Head where Fergie’s talking about being tipsy and all that stuff, and she brought that to the table, like “I want to play this character.” Or else Will will come up with Now Generation, and he’ll lay down the hook, and Fergie will come in and write something. It’s a collaborative effort. We all get a piece of different songs, and some songs are directed toward already having a formula, and some songs everybody brings their own idea and we compromise.

You guys are going to be touring with U2 for some dates in the fall. Are you looking forward to that?

I’m so excited, man. It’s an opportunity for us to be on tour with one of the greatest bands to ever step on stage in the history of music, U2, and what Bono has done as a humanitarian, he’s an inspiration to us and the group is a great inspiration. We’re signed to the same record label, so we’ve been fans of U2 and friends with U2, so we’re excited.

Any chance of any on-stage collaborations with them?

Right now we don’t really have anything planned, but who knows? Maybe throughout the tour we’ll come up with something.

Learn more at BlackEyedPeas.com